“At the beginning of the project, we weren’t sure whether the techniques we use in commercial graphics could generate value in artistic creation. But then we met the artists. With them, there was no doubt. Over six months, there was a process of thinking, research, and testing, and as you can see, in most cases, we managed to create something that compels you to love the work. To lose yourself in it, and most importantly, not want to part with it. With this project, Grafiks has started its endowment, a collection of modern Serbian art in large digital formats. Our mission is to empower and support artists who want to create in this format.”
Siniša Radnović
The exhibition “The Beauty of Large Format” took place at the Salon of the Museum of the City of Belgrade and was an extraordinary opportunity to showcase the artistic and technical diversity of the works. The artistic diversity captivated the audience, giving them a chance to explore different styles and techniques. The media didn’t remain indifferent to the event, with well-known television stations and newspapers, including RTS, Novosti, and Nova.rs, highlighting this exhibition as one of the significant cultural events in the city. All the visitors to the exhibition, as well as those who followed it through the media, would agree that it was a spectacular event that enriched the cultural scene of Belgrade. The exhibition “The Beauty of Large Format” attracted attention from both television and the press, and its success promises a bright future for the arts and culture in our city.
