Dear artists and distinguished guests, I would like to greet you and introduce today’s hosts, who will give the opening speech, familiarize you with our technologies, and at the end of the presentation, answer your questions: meet Darko, Velibor, Jadranka, Miodrag, Ljuba, and Dušan. I will introduce our collective entity, Grafix, as briefly as possible, because we have worked together, have experience, and know each other well.
Emina
Aside from the longevity that our anniversary reflects, we can describe ourselves as pioneers of digital graphics and large-format printing in Serbia. The company was founded amidst the transitional changes of 1993.
What we have experienced from that distant 1993 to 2023 is: When nothing in the surrounding environment is encouraging, dive into your work—it will keep you afloat. In our case, once we dived in, we never had the chance to resurface. Whether that was due to various social and ecological pollution, or because our world was much better, it’s hard to say.
There were, however, brief and occasional moments of resurfacing, like today.
Thirty years later, graphics remain our passion—applications and technologies may change, but the need for communication remains:
Our Thinking Behind the Project, What Did We Want? Our “Peace of Mind”
The idea of creating an exhibition has its roots in the phenomenon that is part of the process of our work. That process basically has product thinking. Which material will best convey the idea, which technology will give the best detail and connection, what kind of presentation will it be, what kind of communication with the customer will be…
That daily consideration of what, how, parts, whole, details and connections, layers, created a side effect that grew.
That side effect is experience and wealth of details gained and problems solved. Experience as the mentioned phenomenon is what we approach each subsequent work with. However, there are some very valuable solutions that are used only once and never again. Awareness of this became the root of the idea of an exhibition for which we would open the content of our records and recipes to the most creative ones and guide them through technologies to create something valuable and timeless.
