A POS display is more than just a place to showcase a product. Its purpose is to attract customers’ attention, make product selection easier, and encourage impulse purchases.
That is why choosing the right display should depend not only on the available space in the store, but also on the product’s characteristics, shopping behavior, and promotional campaign objectives.
The right POS display can significantly increase product visibility and contribute to better sales performance.
The type of display depends on the product’s dimensions and weight, as well as where it will be placed.
They are most commonly used for:
- Cosmetics
- Batteries
- Sweets
- Chewing gum
- Small impulse-buy products
They are placed next to the checkout or on the sales counter, where customers spend the most time waiting to pay.
Their main advantage is encouraging impulse purchases.
When standard solutions are not enough, fully customized promotional displays can be created.
They are used for:
- New product launches
- Premium brands
- Long-term promotions
- Special retail campaigns
Their main advantage is the ability to tailor the display structure entirely to the product’s shape and the brand’s visual identity.
Before designing a POS display, several important questions need to be answered.
The display material must be suitable for the weight of the products.
Cardboard displays are an excellent solution for lightweight products and promotional campaigns, while metal, wooden, or combination structures are used for heavier loads.
Customers should be able to easily pick up products without disrupting the overall display.
A well-designed display makes restocking easier and maintains a neat appearan
The display branding should be simple and clear.
The main promotional message should be immediately visible, while the design should highlight the product without overwhelming it visually.
One of the most important criteria when choosing a display is how long it will be used.
- Cardboard POS displays are ideal for short-term promotions and seasonal campaigns.
- Polypropylene structures offer a good balance between durability and cost.
- Metal or wooden POS displays are designed for long-term use and heavier products.
Choosing the right material affects both the project cost and the overall lifespan of the promotional display.
POS polica nije samo nosač proizvoda.
Ona predstavlja deo prodajne komunikacije i često odlučuje da li će proizvod biti primećen među konkurencijom.
Kada su konstrukcija, materijal i dizajn prilagođeni proizvodu, kupci lakše uočavaju ponudu, a proizvod dobija veću vidljivost upravo na mestu donošenja odluke o kupovini.
In this article, we have outlined the key criteria for choosing the right POS display.
If you would like to explore different display structures, materials, branding options, and examples of completed projects, visit our page dedicated to advertising displays and POP/POS solutions.
For companies that require fully engineered, large-scale systems, we also offer Grafix POS Solutions for Serbia, designed for manufacturers, distributors, and retail chains.
If you are interested in ready-made models available for immediate purchase, explore our Outlet for Advertising Displays and Promotional Stands, featuring showroom models at special discounted prices.